Why investing in storytelling will place you above the rest

Sure, we all know professional development is a vital investment in our future careers, but did you know the ability to use storytelling in the workplace is a sure-fire way to position yourself above the rest?

I am often met with a face of bewilderment when I suggest storytelling, yet we experience the power of this communication tool every single day. Storytelling has been the foundation of human interaction for centuries and the science behind it’s impact doesn’t lie.

Did you know the human brain contains nearly 100 billion neurons?

The same number of stars are in the Milky Way Galaxy, to give you some context. This complex system operates every part of our existence, from our basic automatic reflexes, to our deepest thoughts

Because of this, humans have absorbed information and evolved over thousands of years to become the unique and incredible species we are today, and while modern technology may have embellished our means for communication, our love of storytelling remains an important part of how we connect every day.

Just as our distant ancestors shared stories to make sense of the world around them, we too use this tool as a way to learn, engage and relate to our surroundings.

The facts are simple: personal stories make up a whopping 65% of all conversation.

And that’s not all…

Research shows our brains activate considerably more when we are listening to stories, verses when we hear dry data. This means we are more engaged and able to retain content better.

So, how can we use this intel to our advantage?

With billions of neurons inside every human brain equipped to absorb new information, the challenge is cutting through the noise to plant your ideas in a simple and memorable way.

The answer…

Business Storytelling.

Humans have learnt and evolved by sharing stories since the beginning of time. It still remains the most powerful way to capture attention and persuade others to take action.

Want to know more? Here’s the story in a nutshell:

If you want to stand out from your peers, start here to learn how to tell captivating stories in the workplace. Inspire action from others and create deeper engagement with this essential communication skill. Our 60 minute on-demand Storytelling Webinar is the first step.

The Colin James Method® Facilitators train corporate executives to improve their professional communication skills with a proven methodology. Our highly trained Facilitators and Coaches are recognised for their experience in their fields and have worked with many individuals and organisations around the world to master the art of communication.

Erica Bagshaw

Erica Bagshaw is an entrepreneur, Executive Coach and Co-Founder of The Colin James Method® and Inner Profit Pty Ltd a vibrant leadership development company in Australia. She has spent the majority of her career growing and developing close client partnerships. She loves sharing her expertise on the perfect pitch.