Online

Persuasive Business Storytelling

Increase your communication effectiveness in just 6 weeks with the most convincing communication technique around. Learn how to engage and influence deeply at work using effective storytelling.

6-WEEKS ACCESS | FOR INDIVIDUALS & SMALL TEAMS

$270 AUD

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Trusted by leading companies
Skills You Learn

What will you learn?

This course teaches you powerful storytelling techniques, so you can engage at a deeper level and achieve better outcomes – with the flexibility to fit with your schedule.

Achieve stakeholder buy-in
Overcome difficulties getting your message heard.
Create cut-through messages
Streamline and simplify content. Use stories to get attention fast.
Implement change
Unstick resistance to an idea and encourage action.
Be memorable
Be confident. Easily design relevant stories that provoke action.
Develop a story library
Learn how to build a catalogue of compelling stories from everyday life.
Build trust and educate with stories
Inspire and educate your clients and teams. Unifying and driving success.
Design stories with impact
Frameworks to build stories that achieve buy-in and encourage change.
Motivate and lead teams
Use storytelling to motivate teams or clients to go the extra mile.
Program Details

Online Modules

100% Online. training modules.

A self-paced journey. Forget the boring e-learning of your past! Work your way through engaging and interactive online modules.

Module
1
Why use stories?
WHY

To kick off, we want you to understand why storytelling is such a powerful business tool and what you can achieve by using it. Module 1 will walk you through the WHY, explore each type of story you can use and how to identify the right type of story for different scenarios.

1. Tell stories that work in the workplace
2. Why storytelling in a sales presentation is a must-have skill
3. Exercise

2 Bite-sized videos, 1 Exercise

Module
2
Where can you find stories?
WHERE

Wondering where you can find your own stories? In Module 2, learn about where they come from and how you can find them to build a story library for your key ideas and messages. You’ll also look at the latest trends in business storytelling and why they are so influential.

1. Where do the best stories come from?
2. Storytelling for influence
3. Quiz
4. Exercise

3 Bite-sized videos, 1 Exercises

Module
3
How to construct a story for maximum impact
HOW

Holding your audience’s attention from start to finish is critical to the success of your persuasion. In Module 3, you find out how to construct an engaging story using our magic formula as well as how to to use analogies and how to create a link between two seemingly different things.

1. Construction for maximum impact
2. Magic Formula stories
3. Creating the links
4. Analogy

2 Bite-sized videos, 1 Exercise

Module
4
How to deliver a story so it’s compelling
DELIVERY

In Module 4 we share with you the fundamental techniques for your delivery and how you can seamlessly weave stories into your business presentations for greater impact. Learn how to captivate your audience and compel them to feel, think and act differently with your message.

1. Write your own story

6 Bite-sized videos, 1 Exercise

Module
5
Building a story
BUILD

It’s time to start writing your story! For Module 5 you can put everything you have learned so far into practice using the worksheet to construct a persuasive business story.

1. What are the fundamental techniques of good storytelling?
2. 5 fundamental techniques of good storytelling
3. How to tell a captivating story
4. How you can weave stories into your business presentations

3 Bite-sized videos, 2 Exercises

Module
6
Mastery, making storytelling a business asset
MASTERY

Let’s take it up a notch. For your final Module, we widen the scope by exploring the key elements of storytelling mastery. Delve deeper into the craft and learn how you can build a bank of stories that will enhance your influence and engagement in business.

1. How to become a master storyteller
2. Use stories to become a superstar communicator

2 Bite-sized videos, 1 Exercises

Unlimited access to all training modules and documentation for 6-weeks

Completion digital certificate, LinkedIn certificate and downloadable templates.

AUD$270

MEET OUR ALUMNı
FACILITATORS

Led by our expert trainers

Internationally acclaimed speakers, corporate facilitators and coaches guide you through the course.

ENROL NOW
Get 24/7 access for 6-weeks
FOR ONLY $270

Designed for all ages and seniority, the course is filled with practical exercises and tasks to ensure you practise your new skills and see results fast.

Immediate access
Business relevant tips
Bite-sized videos
Downloadable resources
Multimodal content
Practical activities
Supportive quizs
Digital certificate
Online-Training_Persuaisve-Business-Storytelling
Have a large team?
Explore a tailored training alternative

Looking to send more than a handful of staff, you might want to consider a tailored business storytelling alternative. We offer flexible alternatives incorporating online learning and live virtual workshops.

FAQs

Your top 5 questions answered

1
How long does the course take to complete?
Persuasive Business Storytelling is self-paced which means you have the flexibility to choose how and when you want to study. With access for 6-weeks you can work your way through the modules building and practicing the skills required to be a great storyteller.
2
Will I receive a certificate for completing the course?
You'll receive a The Colin James Method® certificate of completion at the end of this program. You can add this to your LinkedIn profile and CV to demonstrate your achievement.
3
Why is business storytelling such a powerful tool?
If you have difficulty engaging with stakeholders, are struggling to get ideas heard or find it hard to influence and encourage others, business storytelling can help you cut through.

Gone are the days when facts and figures are the currency for influence. You need to make a direct and relevant connection with your audience to grab their attention. Storytelling can do this, enabling faster understanding of your ideas and greater buy-in.
4
How long does the course take to complete?
Practical exercises and tasks are built into the course to ensure you practise your new skills and see results fast. We encourage you to seek out business scenarios such as meetings, 1:1 conversations and small presentations to test out your new skills as you complete the course.
5
Can storytelling skills be taught?
Our Co-Founder Colin James is a profound introvert with a passion for teaching. For 30-years, he has studied the world's best communicators to become the extraordinary communicator he is today and refine our methodology. Our powerful training empowers anyone (even introverts) to develop and perfect persuasive business storytelling skills.

Explore our other Online courses

Our deeply practical online programs focus on teaching you instantly applicable skills. Get immediate access to career-changing professional development skills.

Customer Stories

What people say

Hear first-hand experiences of our training from participants and clients across the globe.

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Berlinda Crowther

Director of SAP Whole Of Government Contract

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I feel this really helps me get my point across and has helped me influence my stakeholders.
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Jacqueline Bohuslav-Andrews

Corporate Mindfulness Consultant

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A wonderfully insightful course into the power and relevance of utilising storytelling in the professional landscape! I have thoroughly enjoyed learning from Colin – a true ‘Master’ in communication.

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