Business Storytelling Masterclasses in Sydney, Melbourne & Brisbane


Ensure your ideas are heard by sharing stories that convince and convert.

Do you have difficulty engaging stakeholders and clients? Are you explaining things more than once? Erica Bagshaw will teach you a step-by-step process to find, deliver and link a story. You will create greater engagement and encourage action from your clients, colleagues and managers.

Do you struggle to find stories, link them to the topic and make it interesting?

If you answered YES, then our live 90-minute evening Masterclass is the starting point for you to learn the basics quickly:

Are your key points going in one ear and out the other?

Learn when to use storytelling to enrich your message and ensure it is memorable.

Not sure how to make your stories both interesting and relevant?

Learn how to craft an engaging story that links well to your key message.

Struggling to connect people to your business ideas?

Discover how to identify the right type of story for your audience so everyone understands the value.

Not confident with your delivery?

Acquire the key points to nail the delivery every time

We are all inundated with meetings, emails, messages, social media…

Research by Atlassian found on average:

60 +
meetings per month
a waste of time
= 30
hours a month wasted

How can you cut through the noise and capture someone’s attention?

BE MEMORABLE: Storytelling makes communication come alive!

Your audience doesn’t need more information, they need you to quickly help them make sense of the information, identify what is relevant and provide a clear path forward.

While facts are important, they don’t always grab our attention! Stories help your audience to connect with your message more meaningfully and ensure the point of your communication resonates after they leave the room.

If you’re concerned you don’t have time for stories or it’s hard to find them and link them to the topic, or maybe you get self-conscious about telling a story because you don’t know how to make it interesting, then join us for this 90-minute Masterclass.

Perfect if you need to:

Get approvals and decisions made
Implement a change
Unstick resistance to an idea
Encourage your team through tough times
Help your customer to understand the benefit of your service
Make your strategy more memorable

Who is this beneficial for?

– Leaders/Managers

– Business Owners

– Project Managers

– Sales Professionals

– HR Professionals

– Entrepreneurs

– Trainers

This 90-minute introductory Masterclass is the first step to develop your skills and begin learning how to engage your audience on a deeper level through the power of storytelling. From here, you can choose to further your learning by completing our online storytelling course!

This Masterclass is not about building a better brand or more content marketing buzz. It’s a practical look at finding, shaping and telling stories that make your business communication with your colleagues and clients more meaningful and effective. It includes practical activities, real examples to model from (check out Barack Obama’s use of story to the right), a step-by-step framework and the opportunity to network with like-minded professionals.


Erica Bagshaw

Co-Founder, Facilitator and Coach

Erica Bagshaw, Co-Founder of Inner Profit Pty Ltd and The Colin James Method® has been working and training in the field of influence and communication most of her career. From leading business technology change projects to being a top performing business developer, Erica learned the power and benefit of using story to help people to imagine the future and feel confident and comfortable stepping into it. For the past 18 years Erica has been an Executive Coach, Facilitator and Trainer helping business leaders find their confidence and their edge.

Erica and her partner Colin James have designed a comprehensive step-by-step online program to make it easy for anyone to incorporate stories into their work. If you want to master the art of business and corporate storytelling, start your journey by attending this Masterclass and then further your learning by completing our online storytelling course… we’ll tell you all about this at the Masterclass.

Thought’s from previous attendees

I was incredibly inspired and enlightened by your workshop, as I've never been to such a short session where I have taken so many learnings away.

Caroline Langley, EuklusPrevious Masterclass attendee

From this session alone I took great value from the magic formula for stories alone, and I’m finding myself dissecting conversations and storytelling in the office since.

Tom Cunningham, Transformation Director, ANZ

So much valuable information packed into one day! Erica made the training really enjoyable and held my attention with her insights and demonstrations throughout the day.

Beth Storck, Creative Lead, Brand ChemistryThe Confident Communicator attendee

The methodology and template for researching and devising a pitch, and the elements of a strong pitch were so clear and easy to understand. I learned a lot of new things about both the preparation and presentation side of pitching which I know will be invaluable in many contexts.

Emilie Collyer, Playwright, Melbourne Theatre CompanyPitching and Negotiation Workshop Attendee

Highlights the importance of how a number of small, small things can add up to a powerful communication pitch.

Sanjay Sehgal, General Manager, Business Performance & Strategy, TIC Pty Ltd

What a value packed (and funny) 90-minutes from a true master. I have walked away with invaluable lessons on using humour, storytelling and really connecting with the audience to deliver core messages.

Maree McKeown, Director, Rise To the Challenge

Extremely engaging presenter. She gave us valuable and relevant advice. I will definitely have some ideas to take away with me. Thank you.

The 4th Annual Women in Finance and Accounting Leadership Summit 2016

The masterclass tonight was fantastic – just what I needed! Although I generally have the awareness to recognise the negative self-talk I’ve not had a clear strategy in my mind on how to ‘banish’ it…until now.

Aaron Morgan, Learning Program Manager, ColesPrevious Masterclass attendee

Register for the Masterclass in a city near you

Don’t see your city on the list? Request it here.


May 30, 2018

Museum of Sydney – Corner Bridge Street & Phillip Street, Sydney, NSW, 2000


June 7, 2018

Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000


August 2, 2018

Hotel Grand Chancellor Brisbane – 23 Leichhardt St, Brisbane, QLD, 4000

Secure my seat

Get a head start on your competitors, join us after work with some colleagues or your whole team. Don’t be left out tickets are selling fast!





(minimum 2 people)



(minimum 10 people)



What time do the Masterclasses start and finish?

We open our registration tables at 5:15pm and we normally open our doors to the room around 5:30pm, ready for a prompt 5:40pm start. We keep a tight ship on timing, so we normally finish up by 7:15pm.

I haven’t received a ticket, do I need one?

You should receive a confirmation email once you register, to confirm your spot. We don’t require tickets to register you on the night, however make sure you have received your confirmation email and given us any of your guest details in advance. This will ensure we have name badges ready for you at the registration table.

Why do you need my guest's information?

We provide printed name badges for all our attendees, so it is very helpful if we have received all the guest’s details in advance, to ensure they can register on the night quickly.

Are food and drinks provided at the event?

We provide water for all our guests in the waiting area before you enter the room for the presentation. We do not provide food, however the finish time normally allows for you to head off for dinner afterwards.

What do I need to bring?

Yourself and an open mind ready to learn! We provide pens and some notepapers for you to use on the night. Feel free to write notes in your laptop or device, however please ensure that you turn them onto silent to avoid any embarrassing phone calls or notifications mid presentation!

What happens if I can’t make it?

Just send us an email to to let us know, in advance preferably. We are happy for you to transfer your registration to the next event in your area, we are constantly updating our website with new dates for you to pick from.

Can I bring a friend and purchase tickets on the night?

We are happy for you to bring along a friend or colleague on the night. Just make sure you grab one of our assistants and let them know you have someone new so we can register them at registration table. Please ensure you also check the website in advance, to ensure that the Masterclass is not sold out and there are seats available.

Is this Masterclass for me?

This Masterclass topic is for anyone who wants to excel or wants their team to excel as a leader, presenter, facilitator or coach.

Whether you’re a senior executive, manager, business owner, entrepreneur, speaker, team leader or trainer, attending this Masterclass will provide you with insight into how you can consciously use storytelling to capture your audience and secure the outcome you require.