When it comes to influencing people – having the ability to change how someone thinks, feels and behaves – business storytelling is one of the most powerful weapons in our arsenal. But in order for the stories we tell to be effective, we have to know how to use them.
During my many years of practise, I have managed to get business storytelling down to a fine art. Based on my experience, I can tell you that there are 3 keys to doing it just right.
In this video, I explain the first key to influential business storytelling, why testimonials are so crucial to your business, and how they can be used for maximum results.
When used properly, business storytelling has the ability to change hearts and minds. To learn how to take your communication skills to the next level, download our free ebook, What’s the Story?: How to use storytelling to engage, persuade and influence at work.
The Colin James Method® Facilitators train corporate executives to improve their professional communication skills with a proven methodology. Our highly trained Facilitators and Coaches are recognised for their experience in their fields and have worked with many individuals and organisations around the world to master the art of communication.